Conventions Of The Music Video

The Key Conventions of my music video will be factors such as the time lapsing, camera angles and camera jump cuts, these features of the music video will be very significant in the music video because without them I believe that the music video will be very boring and tasteless.
The music video consists of some elements of the music video that are fast paced and some that are at a normal pace so it is mixed and creates more tension within the music video and without the extra ingredients of the time lapse, different camera angles and camera jumps the music video will be uninteresting.
Other Key Conventions of the music video are the scenes that the music video is filmed in, outside in a public street at rush hour, a quiet street and a bedroom, these scenes are equivalent in many other music video but I do not imagine most music video that are filmed outside has done the same type of nature as my music video.

Columbia Records

Columbia Records is an American record label founded in 1888, the American Graphophone Company, successor to the Volta Graphophone Company.

Columbia is the oldest surviving brand name in pre-recorded sound, being the first record company to produce pre-recorded records as opposed to blank cylinders. Columbia Records went on to release records by an array of notable singers, instrumentalists and groups. From 1961 to 1990, its recordings were released outside the U.S. and Canada on the CBS Records label before adopting the Columbia name in most of the world. Today it is a premiere subsidiary label of Sony Music Entertainment. Steve Barnett and Rick Rubin are the co-heads of Columbia Records.

Until 1989, Columbia Records had no connection to Columbia Pictures, which used various other names for record labels they owned, including Colpix, and later Arista. That label is now a sister label to Columbia Records through Sony Music; both are connected to Columbia Pictures through Sony Corporation of America, worldwide parent of both the music & motion picture arms of Sony.

Breakeven & Talk You Down

http://www.clikthrough.com/theater/video/1//en-US Music Video, The Script - Breakeven.

This music video is similar to my music video because it has most of the features that my music video will hopefully contain, e.g being filmed outside in a public surrounding, having some of the same camera movements and only focusing on two people throughout the whole music video.

http://www.clikthrough.com/theater/video/6 Music Video, The Script - Talk You Down.

This music video is also similar to my music video because of its fast paced jump cuts and speed of filming, it does also once again mainly focus on two people throughout the music video and tells a story like my music video, a man who has broken up with his girl friend and tries to find her so they can be backed together.





Talk You Down.
In this picture it shows us a man who has crashed his car and is flying out of the window but he flies out and meets the girl who he was trying to find.
This shows a very unique technique of media which i will not be able to perform because the level of media is too high for me to use in my music video.



Breakeven.
In this picture there is a man singing into the microphone in front of people singing the song Breakeven. This picture is more simple to create than the other picture because it does not acquire a high level of skills to create it. This camera angle and shot is also comparable to the type of shots that will be in my music video so the viewers can see the man and what is surrounding him.

Audience Profile - Script Sixteen

Script Sixteen are a group of teenagers who come from Dublin, Ireland their target audience that their music is specifically aimed at are teenagers/young adults.
Their music is in a range of genres, Pop, Rock and R&B.
The target audience will be a huge priority because they make the band who they are, the music that Script Sixteen play is very modern and very unique compare to other bands that remake old songs to make them look better.

3 Teenagers from Ireland, travelled to America to sell their single, The Man Who Can't Be Moved.The 3 boys grew up together in Grafton Street, Dublin, Ireland trying to get their music career a hit, but nothing ever worked out for them until they played at The Script's Tour Of Ireland and then hope glimmered down on them. The Script's Danny O'Donoghue asked them to go to his recording studio in New York, America, where they could record and sell their single The Man Who Can't Be Moved and this created Script Sixteen.

Best Selling Singles

2000: "Breathe" by Faith Hill
2001: "Love Don't Cost A Thing" by Jennifer Lopez
2002: "Without Me" by Eminem
2003: "In Da Club" by 50 Cent
2004: "Yeah!" by Usher featuring Ludacris & Lil Jon
2005: "We Belong Together" by Mariah Carey
2006: "Bad Day" by Daniel Powter
2007: "Irreplaceable" by Beyonce
2008: "Low" by Flo Rida featuring T-Pain
2009: "I Gotta Feeling" by The Black Eyed Peas

As you can see from the listings most of the songs evolve around the R&B/Pop area, this is the same genre as Script Sixteen perform which means that most people will like the songs they create.
My music video concept will match the outstanding selling requirements that all of the songs above achieved because of the style and technique that Script Sixteen creates.
The video mainly focuses on the meaning of the song, not a music video that has nothing to do with anything. There are a wide range of techniques used in the video and it makes the video look a lot better than other music videos.

Script Sixteen Profile

Music Video

Band Name - Script Sixteen

Back story - 3 Teenagers from Ireland, travelled to America to sell their single, The Man Who Can't Be Moved.
The 3 boys grew up together in Grafton Street, Dublin, Ireland trying to get their music career a hit, but nothing ever worked out for them until they played at The Script's Tour Of Ireland and then hope glimmered down on them. The Script's Danny O'Donoghue asked them to go to his recording studio in New York, America, where they could record and sell their single The Man Who Can't Be Moved and this created Script Sixteen.

Image - Clothes - Jeans, Hooded Jumper, Coat and Converse

Ideology - The band believe in trying to make their career reach a huge success and reach number one in the charts.

Song - The Man Who Can't Be Moved.

Music Video - Plans And Creations

The Man Who Can't Be Moved
http://www.clikthrough.com/theater/video/2

The music genre I have chosen is either Rock or Pop, I chose these two genres because if have looked at some music videos from both genres and I think that these genres of music videos are more exciting, thrilling and to the point than other music videos.
The Man Who Can't Be Moved - The Script - Rock, The Man Who Can't Be Moved has a wide range of camera shots, angles and many placements of where the music video is set for example at one point The Script are in a car park playing the song, then the man (Danny O'Donoghue) is sitting down on the corner of the street waiting for a girl, whilst be confronted by the police to move but as the song goes he's The Man Who Can't be Moved.
They Don't Care About Us - Michael Jackson - Pop, They Don't Care About Us is a very open and wide ranged music video, Michael Jackson lip syncs the song whilst being in a country that is full of people who are poor and unnoticed about it, the main purpose of this song is about getting people to realise what is going on in poor countries and that no-one cares about them.
From watching different music videos and analysing them I have realised that the genre that I am going to do is Rock.

From watching music videos I am going to do the song The Man Who Can't Be Moved - The Script, The Man Who Can't Be Moved is a very good music compared to the others that The Script have made such as Before The Worst was set in an arena as if The Script were playing at a concert, in The Man Who Can't Be Moved its goes through a short story about a man who has broke up with his girlfriend and is singing about getting back together with her, he is waiting for her on the corner of a street and is not moving.

The Man Who Can't Be Moved uses a lot of fast paced clips as it gets into the music video this emphasises the song by making it look like the days are going very quick and he is not going to move unless the girl goes back to the corner of the street to see him.
In my music video I would want to use a replica of what The Script have used in The Man Who Can't Be Moved by using very fast and slow paced clip and using the scenery of a busy London to make the people walking in the background.
There are some things I would have to ignore such as getting a police car in the music video and moving an in tire music set to a car park in London, it would have to be staged in an isolated place so there is only the band in the music video.

In the music video there will be three people representing The Script's band, Danny O'Donoghue, Mark Sheehan And Glen Power, there will also be people who will have to play a part as people who listen to Danny sing about the girl on the street and there will be someone who will have to act as the girl who he is in love with.
Some of the props used are things like a watch, so he can tell the time of day, a cardboard that says 'If You See This Girl Can You Tell Her Where I Am', so people can know what he is doing, a picture of a girl, so people can see the girl and if they see her they can tell him where she is.

The setting of the music video is in a busy Los Angeles city street, which will be filmed in a busy London city street, as it can compare to the business of the people and traffic in the music video The Man Who Can't Be Moved.
The lighting in the music video is always bright because they are outside in the sun when the weather is good but when it time lapses it changes from day to night very quickly and when they are in the car park, lights move past in the background so it looks like there are cars going past and day is turning to night quickly.
In most of The Man Who Can't be Moved, Danny's facial expression is sad but also confused about the girl who he is waiting for because he does not know if she will ever meet him on the corner of the street.

The costumes that The Script are wearing are smart casual clothes, as are most people in the background of the video but when The Script filmed the video they filmed it in Los Angeles at a very busy period of time when people would have by going to work.

In the duration of the music video the band will together at some parts of the video but it will mainly focus on the man and the girl and what they do, the man is waiting in London for the girl to meet him and the girl is thinking about him and eventually tries to find him.

Some features are used in music videos such as changing the colour of the screen to black and white, slowing down/speeding up the video, I intend to use some of these features in my music video so I can give it a more dramatic effect with the music being played.